Tracking Technologies in Flux: Patterns, Risks, and Emerging Practices | PETed Pre-Discussion Recording
Tracking technologies are evolving faster than most governance models can adapt. Pixels, cookies, APIs, and server-side integrations often behave in ways that diverge from what policies assume and create blind spots in consent, inventories, and operational control. This session examines recurring technical and operational patterns observed in practice, the reasons governance breaks down, and emerging practices that help privacy teams restore visibility and accountability.