Navigating the CRM Data Landscape: Security, Compliance, and Innovation | Privacy Engineering & Technology Education Discussion (PETed) Recording

Join us for an engaging and informative interactive session featuring Mike Smith, Distinguished Security Architect at Salesforce. Mike is a Fellow of Information Privacy with the International Association of Privacy Professionals (IAPP), and is a seasoned expert in data security, privacy, and compliance, particularly in the world of SaaS applications. In this session, we will explore three critical aspects of managing data and protecting privacy in today’s digital world:
  1. Protecting Data in CRM: Discover practical strategies and best practices to safeguard your valuable customer data within your Customer Relationship Management (CRM) system. Learn how to mitigate risks, prevent data breaches, and build trust with your customers.
  2. Complying with Data Privacy Laws: Understand the tools that are available within Salesforce for privacy program management, including data anonymization, retention, and managing Data Subjects Access Requests (DSARs). Learn how to ensure compliance while maintaining operational efficiency.
  3. Using Generative AI with Enterprise Data, in a Trusted and Secure Manner: Explore the possibilities of harnessing generative AI technologies for innovation within your enterprise, while protecting personal data and other sensitive information that powers your business. Discover how to leverage AI in a secure, responsible, and ethical way to generate insights, streamline tasks, and drive business growth.
Our host, Nicole, will moderate a dynamic Q&A session following the introduction, where you’ll have the opportunity to ask questions and engage with Mike on these vital topics. Whether you’re a business leader, IT professional, or data enthusiast, this interactive session is your gateway to navigating the complex world of data security, compliance, and innovation within Salesforce. Don’t miss out on this opportunity to stay informed and empowered in the data-driven era!


Mike Smith



Nicole Nguyen


The IOPD Privacy Engineering & Technology Education Discussion (PETed) Series is a members-only webinar. Join as an Ambassador to get invited to the recurring monthly event. If you are already a member, but need an invitation please contact admin22. 


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