“Privacy by design” has been part of the privacy practitioners’ vernacular for well over a decade, but for many the phrase remains vague. In this talk, the author of the IAPP CIPT textbook, Strategic Privacy by Design, will walk through the development of a hypothetical smart thermostat following the recently released Design Process Standard from the Institute of Operational Privacy Design. For many participants this will open up a new avenue of thinking about privacy beyond the laws, principles and programmatic elements they are most familiar with and provide a level of concreteness to the concept beyond the broad to “build privacy in.”